Orange Rock Corps sets a new marketing strategy: engaging youngsters through a social message
Orange is engaging the young target by promoting social collaboration. OrangeRockCorps, in fact, gives tickets to the coolest gigs only to those who volunteer in a community project for four hours.
Between 2008 and 2009 there have been 13,000 people giving four hours, for a total amount of 52,000 hours!!!
EcoSmart, Hanes new line of products made with recycled content
How to transform waste into an opportunity? Hanes launched EcoSmart men’s black athletic socks, which contain at least 55 percent recycled cotton, coming from Hanes’ manufacturing process excess cotton.
Another great thing are the sweatshirts and sweatpants made of “EcoSmart polyester fiber“, produced from recycled plastic bottles. Each item contains 5 percent EcoSmart polyester.
Hanes target is to recycle about 608 million plastic bottles in 2010!
Preferring online cause related marketing to Tv ads, Pepsi sets a new standardWhen you see an advert broadcasted during the Super Bowl try and think of 3millions dollars literally passing in front of your eyes in 30 seconds, as that’s the average price of a Super Bowl ad. You may think: “you could use that many for so many better things, mate!”
That’s what Pepsi thought when switching its 33million dollars budget from Super Bowl to “Refresh Everything”: an online cause marketing campaign. Users are invited to submit ideas that would improve their lives in different areas (from health, to education or environment). Pepsi will realise those most voted ones from users, providing monthly grants for a total amount of 22 million dollars.
Quite refreshing!!
Mulino Bianco, Barilla group, goes on renewables
All Mulino Bianco products (biscuits, bread and snacks) will soon be powered by renewable energies. The operation will be carried out through RECS certificates, which will guarantee that the over 100 millions of yearly kw (equal to the consumptions of a 900.000 town!) will come from clean energy.
