To raise awareness on Earth Hour, youtube decided to darken its video watch page. There is also an Earth Hour logo next to the Youtube logo, plus a small light switch.
Archive for the ‘Corporate Commitment’ Category - Archivio per la Categoria ‘Corporate Commitment’
Youtube dresses in black for Earth Hour 2011
26/03/2011 · Filed under Corporate Commitment, Emissions, Media/Publishing/Advertising, Media/Publishing/Advertising, US, You TubeUnilever launches “Sustainable Living Plan”
15/11/2010 · Filed under Corporate Commitment, Food, Housekeeping, Uk, Unilever
Unilever launched is new sustainable plan for 2020. The goal is to reduce by 20% the impact of the products, from supply chain to consumer use. A part from the great commitment Unilever is doing towards sustainability, I’d like to share the reasons why Unilever is behaving in such way, setting a new business standard:
“CONSUMERS WANT IT - Consumers around the world want reassurance that the products they buy are ethically sourced and protect the earth’s natural resources. A growing number are choosing to buy brands such as Rainforest Alliance CertifiedTM Lipton tea, Ben & Jerry’s Fairtrade ice cream, and ‘small & mighty’ concentrated laundry detergents. A more sustainable brand is often a more desirable brand.
CUSTOMERS WANT IT - Many retailers have sustainability goals of their own. They need the support of suppliers like Unilever if they are to achieve them. We share our expertise in areas such as sustainable agriculture and lifecycle analysis. This collaboration is broadening and deepening the relationships we have with our customers.
IT FUELS INNOVATION - Sustainability is a fertile area for innovations in both products and packaging. It is allowing us to deliver new products with new consumer benefits.
IT HELPS US GROW OUR MARKETS - Over half Unilever’s sales are in developing countries, the very places which face the greatest sustainability challenges – deforestation, water scarcity, poor sanitation. These countries represent major growth markets for Unilever. If we can develop products today that help people adapt to the changing environment of tomorrow, it will help us grow faster in future.
IT SAVES MONEY - Managing our business sustainably reduces energy use, minimises packaging and drives down waste. It not only generates cost savings, it can also save consumers money.”
Preferring online cause related marketing to Tv ads, Pepsi sets a new standard
14/01/2010 · Filed under Beverages/Alcoholics, Corporate Commitment, Environment, People & society, Pepsi, US
When you see an advert broadcasted during the Super Bowl try and think of 3millions dollars literally passing in front of your eyes in 30 seconds, as that’s the average price of a Super Bowl ad. You may think: “you could use that many for so many better things, mate!”
That’s what Pepsi thought when switching its 33million dollars budget from Super Bowl to “Refresh Everything”: an online cause marketing campaign. Users are invited to submit ideas that would improve their lives in different areas (from health, to education or environment). Pepsi will realise those most voted ones from users, providing monthly grants for a total amount of 22 million dollars.
Quite refreshing!!
Sustainable shopping at Simply supermarket in Milan
18/09/2009 · Filed under Corporate Commitment, Emissions, Energy, Italy, Product, Retail, Simply
The Italian food retail store Simply opens a sustainable point of sale in Milan (Italy). The new supermarket is mainly built with recycled materials, from furniture to carriers. Most part of the offer is made of eco products.
Energy efficiency systems will allow Simply to save 16% of energy compared to other supermarkets of same size. All energy comes from renewables.
Moreover all food products that can’t be sold anymore, though still edible, will go to charity.
Gli accessori d’arredo sono in materiali riciclati: la plastica di carrelli, gettoni, cestini della spesa (…) . Sugli scaffali una ricca selezione di prodotti ecoattenti.”
Dal lato energetico si stima annualmente “un risparmio energetico di 296.800 kWh, pari al 16% dei consumi del supermercato. (…). Inoltre, anche grazie l’utilizzo di energia rinnovabile, si evita l’emissione circa 1 milione di kg di CO2 all’anno. La fornitura elettrica utilizzata per coprire il fabbisogno proviene dalle centrali idroelettriche della Valle d’Aosta.”
Anche l’area del sociale risulta importante, ad esempio tramite ”la donazione dei prodotti alimentari ancora edibili ma non più commercializzabili al Piccolo Cottolengo” (fonte: gdoweek)
The Italian retailer Coop launches a new line of sustainble products
09/09/2009 · Filed under Coop, Corporate Commitment, Environment, Italy, Packaging, Product, Recycling and Waste Reduction, Retail
The new line of products includes food (i.e. 300 organic food products) and non food products (i.e. cleaning powders and washing liquids with the European Ecolabel). In the new line there are also single use dishes and glasses in PLA, a natural material.(source: youmark.it)