EcoSmart, Hanes new line of products made with recycled content
How to transform waste into an opportunity? Hanes launched EcoSmart men’s black athletic socks, which contain at least 55 percent recycled cotton, coming from Hanes’ manufacturing process excess cotton.
Another great thing are the sweatshirts and sweatpants made of “EcoSmart polyester fiber“, produced from recycled plastic bottles. Each item contains 5 percent EcoSmart polyester.
Hanes target is to recycle about 608 million plastic bottles in 2010!
Chanteclair, the new concentrated washing liquid from Real Chimica, reduces packaging
By eliminating almost all water, the new Chanteclair from Real Chimica offers 25 washes with only 625ml. of liquid, much less than the 2,500ml required by a traditional washing liquid. Packaging has been reduced 50%.
Sustainable shopping at Simply supermarket in Milan
The Italian food retail store Simply opens a sustainable point of sale in Milan (Italy). The new supermarket is mainly built with recycled materials, from furniture to carriers. Most part of the offer is made of eco products.
Energy efficiency systems will allow Simply to save 16% of energy compared to other supermarkets of same size. All energy comes from renewables.
Moreover all food products that can’t be sold anymore, though still edible, will go to charity.
Gli accessori d’arredo sono in materiali riciclati: la plastica di carrelli, gettoni, cestini della spesa (…) . Sugli scaffali una ricca selezione di prodotti ecoattenti.”
Dal lato energetico si stima annualmente “un risparmio energetico di 296.800 kWh, pari al 16% dei consumi del supermercato. (…). Inoltre, anche grazie l’utilizzo di energia rinnovabile, si evita l’emissione circa 1 milione di kg di CO2 all’anno. La fornitura elettrica utilizzata per coprire il fabbisogno proviene dalle centrali idroelettriche della Valle d’Aosta.”
Anche l’area del sociale risulta importante, ad esempio tramite ”la donazione dei prodotti alimentari ancora edibili ma non più commercializzabili al Piccolo Cottolengo” (fonte: gdoweek)
The Italian retailer Coop launches a new line of sustainble products
The new line of products includes food (i.e. 300 organic food products) and non food products (i.e. cleaning powders and washing liquids with the European Ecolabel). In the new line there are also single use dishes and glasses in PLA, a natural material.(source: youmark.it)
“That will give the company a 50 percent reduction between 2002 and 2012.(…) It also wants sales of sustainability-driven products to hit $50 billion by 2012, compared to its initial goal of $20 billion. Products in this category produce an environmental footprint that is at least 10 percent smaller than previous or alternative items.(…) This includes Tide Coldwater and Ariel Cool Clean, two laundry detergents that can be used with cold water” (source: Greenbiz.com)
