Unilever launched is new sustainable plan for 2020. The goal is to reduce by 20% the impact of the products, from supply chain to consumer use. A part from the great commitment Unilever is doing towards sustainability, I’d like to share the reasons why Unilever is behaving in such way, setting a new business standard:
“CONSUMERS WANT IT - Consumers around the world want reassurance that the products they buy are ethically sourced and protect the earth’s natural resources. A growing number are choosing to buy brands such as Rainforest Alliance CertifiedTM Lipton tea, Ben & Jerry’s Fairtrade ice cream, and ‘small & mighty’ concentrated laundry detergents. A more sustainable brand is often a more desirable brand.
CUSTOMERS WANT IT - Many retailers have sustainability goals of their own. They need the support of suppliers like Unilever if they are to achieve them. We share our expertise in areas such as sustainable agriculture and lifecycle analysis. This collaboration is broadening and deepening the relationships we have with our customers.
IT FUELS INNOVATION - Sustainability is a fertile area for innovations in both products and packaging. It is allowing us to deliver new products with new consumer benefits.
IT HELPS US GROW OUR MARKETS - Over half Unilever’s sales are in developing countries, the very places which face the greatest sustainability challenges – deforestation, water scarcity, poor sanitation. These countries represent major growth markets for Unilever. If we can develop products today that help people adapt to the changing environment of tomorrow, it will help us grow faster in future.
IT SAVES MONEY - Managing our business sustainably reduces energy use, minimises packaging and drives down waste. It not only generates cost savings, it can also save consumers money.”
