To raise awareness on Earth Hour, youtube decided to darken its video watch page. There is also an Earth Hour logo next to the Youtube logo, plus a small light switch.
Archive for the ‘US’ Category - Archivio per la Categoria ‘US’
Youtube dresses in black for Earth Hour 2011
26/03/2011 · Filed under Corporate Commitment, Emissions, Media/Publishing/Advertising, Media/Publishing/Advertising, US, You Tube
Simple green shipping from eBay
01/10/2010 · Filed under Ebay, Packaging, Retail, US
New durable cardboard box for eBay! 100% recycled and FCS-Certified, these boxes have a designated spaces to let users write their “story” and bring the boxes to life. Boxes are obviously recyclable.
If the fist 100,000 boxes will be reused at least five times, this would protect nearly 4,000 trees, save 2.4 million gallons of water and conserve enough energy to power 49 homes for a year.
EcoSmart, Hanes new line of products made with recycled content
18/04/2010 · Filed under Clothing, Product, US
How to transform waste into an opportunity? Hanes launched EcoSmart men’s black athletic socks, which contain at least 55 percent recycled cotton, coming from Hanes’ manufacturing process excess cotton.
Another great thing are the sweatshirts and sweatpants made of “EcoSmart polyester fiber“, produced from recycled plastic bottles. Each item contains 5 percent EcoSmart polyester.
Hanes target is to recycle about 608 million plastic bottles in 2010!
Preferring online cause related marketing to Tv ads, Pepsi sets a new standard
14/01/2010 · Filed under Beverages/Alcoholics, Corporate Commitment, Environment, People & society, Pepsi, US
When you see an advert broadcasted during the Super Bowl try and think of 3millions dollars literally passing in front of your eyes in 30 seconds, as that’s the average price of a Super Bowl ad. You may think: “you could use that many for so many better things, mate!”
That’s what Pepsi thought when switching its 33million dollars budget from Super Bowl to “Refresh Everything”: an online cause marketing campaign. Users are invited to submit ideas that would improve their lives in different areas (from health, to education or environment). Pepsi will realise those most voted ones from users, providing monthly grants for a total amount of 22 million dollars.
Quite refreshing!!
Apple carries out overall assesment of MacBook CO2 production
06/10/2009 · Filed under Apple, Emissions, IT, US
Apple carried out a LCA (life cycle assessment) of its new MacBook. “The company’s study concluded that electrical power consumed during product use accounts for the largest amount of GHG emissions — 53 percent (or 5.3 million metric tons), with mining and manufacture ranked second at 38 percent (3.8 million metric tons).” Apple “still refuses to make specific GHG emission reduction commitments” (source: greenbiz.com)