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Archive for the ‘Beverages/Alcoholics’ Category - Archivio per la Categoria ‘Beverages/Alcoholics’

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italianoPreferring online cause related marketing to Tv ads, Pepsi sets a new standard

14/01/2010 · Filed under Beverages/Alcoholics, Corporate Commitment, Environment, People & society, Pepsi, US

When you see an advert broadcasted during the Super Bowl try and think of 3millions dollars literally passing in front of your eyes in 30 seconds, as that’s the average price of a Super Bowl ad. You may think: “you could use that many for so many better things, mate!”

That’s what Pepsi thought when switching its 33million dollars budget from Super Bowl to “Refresh Everything”: an online cause marketing campaign. Users are invited to submit ideas that would improve their lives in different areas (from health, to education or environment). Pepsi will realise those most voted ones from users, providing monthly grants for a total amount of 22 million dollars.

Quite refreshing!!

Top 10 companies in Fortune 500 using renewable energies

31/08/2009 · Filed under Beverages/Alcoholics, Energy, IT, Intel, Senza categoria, US

“In EPA’s most recent ranking of Fortune 500 companies that purchase renewable energy, Intel comes out on top, edging out PepsiCo by about 75 million kWh.” (source: environmentalleader.com)

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italianoPlastic bottles don’t go wasted with Coca Cola

11/05/2009 · Filed under Beverages/Alcoholics, Coca Cola, Recycling and Waste Reduction, US

coca-cola-recycling

Walking in New York subway I bumped into this advertising, witnessing Coca Cola commitment to sustainability. Coca Cola recently announced plans to build a $60 million recycling plant to turn used plastic bottles into new bottles.

As mentioned in a previous post, Coca Cola also launched with Wal Mart an initiative to turn used plastic bottles into t-shirts. According to Scott Vitters, Coke’s director of sustainable packaging, “We’ve also seen a correlation between the positive reaction to these products and an increase in beverage sales, so there’s a strong business case for the program” (source: sustainablelifemedia.com)

italianoCoca Cola and Wal Mart: Tshirts from plastic bottles

15/03/2009 · Filed under Beverages/Alcoholics, Coca Cola, Recycling and Waste Reduction, Retail, US, Wal-Mart

Coca Cola is producing t-shirts out of recycled PET plastic bottles. These shirts can be found at Wal Mart.

According to Scott Vitters, Coke’s director of sustainable packaging interviewed by Sustainable Life Media, “today we don’t have the capacity to use all the PET collected back into our own bottle-to-bottle plants in the U.S. There are also still times when it is more efficient to use bottles back into non-food products based on the condition of the bottles collected”

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Pepsi - new bottle design means less plastic, less weight and less fuel

26/10/2008 · Filed under Beverages/Alcoholics, Packaging, Pepsi, Recycling and Waste Reduction, US

Pepsi Bottling Group (PBG) last year saved 16,000 tons of plastic via new bottle designs and manufacturing processes, according to the company’s first-ever sustainability report. Over the past three years, the company has saved 74 million pounds of plastic solely by marketing lighter-weight Aquafina bottles. PBG has introduced lighter-weight delivery that are 11% more fuel efficient. PBG now recycles an estimated 83% of its waste stream.

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