To raise awareness on Earth Hour, youtube decided to darken its video watch page. There is also an Earth Hour logo next to the Youtube logo, plus a small light switch.
Archive for the ‘Media/Publishing/Advertising’ Category - Archivio per la Categoria ‘Media/Publishing/Advertising’
Youtube dresses in black for Earth Hour 2011
26/03/2011 · Filed under Corporate Commitment, Emissions, Media/Publishing/Advertising, Media/Publishing/Advertising, US, You Tube
Clownfish, sustainability consultancy part of Aegis Media, opens operations in Italy
30/06/2009 · Filed under Aegis, Clownfish, Italy, Media/Publishing/Advertising, Product, Uk
Clownfish, the London-based sustainability and communications consultancy part of Aegis Media, has opened offices Milan, Italy. After opening in New York and Shanghai within the last eighteen months, Clownfish is building a global network to help brands to understand and address sustainability issues.
Aegis Media Italy switches to renewable energy
06/05/2009 · Filed under Aegis, Energy, Italy, Media/Publishing/Advertising, Uk
Since the 1st of May 2009 Aegis Media Italy sources its electricity from renewable sources (solar, wind, hydroelectric).
The media powerhouse, including agencies like Carat, Vizeum and Isobar, is using RECS (Renewable Energy Certificate System) certifications to have evidence of the production of renewable energy equivalent to its own consumption. ENEL is the energy provider for the more than 400 Aegis Media Italy employees. Clean energy won’t cost Aegis more than previously used energy.
Switching to renewables is part of the “Green Bean” project, Aegis Media Italy commitment to sustainability. Among other achievements to date, a national recycling waste policy and the usage of FSC certified paper only.
Act Now, a new sustainability consultancy part of Saatchi&Saatchi (Publicis)
26/10/2008 · Filed under Media/Publishing/Advertising, Product, Publicis, Saatchi&Saatchi, USPart of Saatchi&Saatchi, this consultancy assists businesses to position themselves to gain the attention of the growing green customer base. Act Now wants to implement operational efficiencies that can save natural resources and reduce waste. CEO, Adam Werbach, declared: “The primary service offerings of Act Now enable a company to proactively embrace sustainability in a way that improves its top-line and bottom-line performance”.
Havas - Cutting Carbon Footprint
26/10/2008 · Filed under Corporate Commitment, France, Havas, Media/Publishing/AdvertisingJuly 2007 - Havas commitment to greener working practices. ZeroCO2 carbon neutral after having calculated and offset its main carbon emissions in 2006, including electricity and gas consumption, paper use and business travel. Havas has started a focused internal process to reduce this by 20 percent by 2009. This will primarily affect paper use, transport and other key sources of carbon emissions. The reduction program will be supported by an internal awareness campaign and training programs to help employees reduce their impact on the environment.