Blog on sustainability. Last post is March (I am writing in October…7 months with no posts!). Not very relevant.
Archive for the ‘Media/Publishing/Advertising’ Category - Archivio per la Categoria ‘Media/Publishing/Advertising’
DDB - Blog on sustainability (part of their official website)
26/10/2008 · Filed under DDB, Media/Publishing/Advertising, Omnicom, Research/Publication, USOgilvy (WPP)- The Greenery Blog
26/10/2008 · Filed under Media/Publishing/Advertising, Ogilvy, Research/Publication, US, WppBlog on green issues by Ogilvy (poor)
Saatchi & Saatchi - Act Now Productions (sustainability consultants)
26/10/2008 · Filed under Media/Publishing/Advertising, Product, Publicis, Saatchi&Saatchi, USAct Now (part of Saatchi&Saatchi - Publicis group) helps businesses to: 1)implement operational efficiencies that save natural resources and reduce waste; 2) use sustainability as a means of developing and motivating employees; 3)develop sustainable marketing strategies, execute grassroots campaigns, and create supporting communications tools.
PHD (Omnicom Group) - launching PHD Sustain
26/10/2008 · Filed under Media/Publishing/Advertising, Omnicom, PHD, Product, USPHD Sustain is Omnicom departement commited to reduce carbon footprint in PHD’s media plans. Teaming up with Berkely University, PHD Sustain created the “Environmental Media Sustainability Index”, measuring the impact of media plans on the environment (i.e. electricity used to power illuminated billoboards or 30-sec spot). The tool gives alternative options to reduce environmental impact.
Havas Media - Climate change focus
26/10/2008 · Filed under France, Havas, Media/Publishing/Advertising, Research/PublicationHavas, with it’s Catalyst division, carried out a research on climate change perception among consumers. They give 10 golden rules for “Green Communication Planning”.