Orange Rock Corps sets a new marketing strategy: engaging youngsters through a social message
Orange is engaging the young target by promoting social collaboration. OrangeRockCorps, in fact, gives tickets to the coolest gigs only to those who volunteer in a community project for four hours.
Between 2008 and 2009 there have been 13,000 people giving four hours, for a total amount of 52,000 hours!!!
Vodafone recycles old mobiles, sells eco top-ups and produces recycled bags
Vodafone is promoting some of its most successful sustainability programs at “My Future” exhibition point in Milan (1st-11th April), where people can for example contribute to Vodafone recycling scheme for old mobiles, parts and plugs. Since year 2.000 the scheme saved from landfill 1.600.000 old mobiles, providing 30 tons of materials for reuse or recycling. All earnings have been used to finance photovoltaic panels installation in Italian schools. Another financial contribution to photovoltaic panels is coming also from the “eco top up” program, seeing Vodafone donating one euro from its pocket for every 60 euro top up from its customers. To date “Eco top ups” have provided 27.048 euro. Another very interesting initiative is Vodafone reusing plastic from its own old billboards adverts to produce “eco bags”. Again, earnings will contribute to provide Italian schools with clean energy (bags are prices from 25euro).
Sustainable paper for Telecom Italia
Telecom Italia (main TLC operator in Italy) has been changing its paper procurement policies to meet sustainability standards. Since 2008 Telecom has been using FSC certified paper for internal priting and starting in 2009 it’s using FSC paper for all invoices to clients.
FSC (Forest Stewardship Council) is an independent, non-governmental, not for profit organization established to promote the responsible management of the world’s forests. As read in the official FSC website “Products carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations.
