Archive for the ‘Senza categoria’ Category - Archivio per la Categoria ‘Senza categoria’
Starbucks promotes its fair trade coffee with multi-year campaign
03/09/2009 · Filed under Beverages/Alcoholics, Food, Procurement, Retail, Senza categoria, Starbucks, Uk“Starbucks is pushing ahead with a billboard, poster and press campaign promoting its move to make all of its “espresso-based beverages” from Fairtrade-certified coffee bean suppliers.(…)
Starbucks claims that its move will result in an 18% boost to the amount of Fairtrade coffee sold in the UK and Ireland this year.Following an initial burst promoting the Fairtrade switch, the campaign highlight the benefits for farmers, who will benefit to the tune of £2.5m annually, according to Starbucks.
The company has been working on its brand image in the UK this year. In July it struck a five-year agreement with the Prince’s Trust to work with unemployed young people.” (source: the guardian)
Top 10 companies in Fortune 500 using renewable energies
31/08/2009 · Filed under Beverages/Alcoholics, Energy, IT, Intel, Senza categoria, US“In EPA’s most recent ranking of Fortune 500 companies that purchase renewable energy, Intel comes out on top, edging out PepsiCo by about 75 million kWh.” (source: environmentalleader.com)
Mars commits to sustainable cocoa sourcing
20/05/2009 · Filed under Corporate Commitment, Environment, Food, Mars, People & society, Product, Senza categoria, US
Mars recently announced that by 2020 it will be sourcing all of its cocoa from sustainable sourcing. In agreement with Rainforest Alliance and other global certification bodies, Mars will grant that all of its cocoa beans come from farms granting minimum wages to farmers, water conservation and biodiversity-friendly pest management. The first brand to go sustainable in the short term will be Galaxy, followed in a second moment by all the others, like Snickers, Twix and M&Ms.
Mars choice goes beyond doing something “good” and it primarily makes business sense. To maintain the soil as healthy as possible, for example, is crucial to the company’s future and is a clear answer to the last three years global cocoa deficits and warnings that production is reaching its upper limits.
”How can you expect to keep extracting out of soil if you don’t put something in?” - declared Howard-Yana Shapiro, global director of plant science and external research for Mars. “We want to be in business in 100 years. You don’t spend money like this short term. We’re thinking about these actions for the grandchildren of the owners.”