http://www.makingsustainability.com “Sustainability is the new business standard” Sat, 26 Mar 2011 20:20:31 +0000 http://backend.userland.com/rss092 en To raise awareness on Earth Hour, youtube decided to darken its video watch page. There is also an Earth Hour logo next to the Youtube logo, plus a small light switch. http://www.makingsustainability.com/index.php/909/you-tube-dresses-in-blacks-for-earth-hour-2011/ Unilever launched is new sustainable plan for 2020. The goal is to reduce by 20% the impact of the products, from supply chain to consumer use. A part from the great commitment Unilever is doing towards sustainability, I'd like to share the reasons why Unilever is behaving in such way, setting ... http://www.makingsustainability.com/index.php/906/unilever-launches-sustainable-living-plan/ New durable cardboard box for eBay! 100% recycled and FCS-Certified, these boxes have a designated spaces to let  users write their "story" and bring the boxes to life. Boxes are obviously recyclable. If the fist 100,000 boxes will be reused at least five times, this would protect nearly 4,000 trees, save ... http://www.makingsustainability.com/index.php/900/simple-green-shipping-from-ebay/ Orange is engaging the young target by promoting social collaboration. OrangeRockCorps, in fact, gives tickets to the coolest gigs only to those who volunteer in a community project for four hours.  Between 2008 and 2009 there have been 13,000 people giving four hours, for a total amount of 52,000 hours!!! http://www.makingsustainability.com/index.php/892/orange-rock-corps-sets-a-new-marketing-strategy-engaging-youngsters-through-a-social-message/  How to transform waste into an opportunity? Hanes launched EcoSmart men's black athletic socks, which contain at least 55 percent recycled cotton, coming from Hanes' manufacturing process excess cotton. Another great thing are the sweatshirts and sweatpants made of "EcoSmart polyester fiber", produced from recycled plastic bottles. Each item contains 5 percent EcoSmart polyester. Hanes target is ... http://www.makingsustainability.com/index.php/886/ecosmart-hanes-new-line-of-products-made-with-recycled-content/ When you see an advert broadcasted during the Super Bowl try and think of 3millions dollars literally passing in front of your eyes in 30 seconds, as that's the average price of a Super Bowl ad. You may think: "you could use that many for so many better things, mate!" That's ... http://www.makingsustainability.com/index.php/881/preferring-online-cause-related-marketing-to-tv-ad-pepsi-sets-a-new-standard/ http://www.makingsustainability.com/index.php/879/opening-video-al-cop15-copehagen-2009/ All Mulino Bianco products (biscuits, bread and snacks) will soon be powered by renewable energies. The operation will be carried out through RECS certificates, which will guarantee that the over 100 millions of yearly kw (equal to the consumptions of a 900.000 town!) will come from clean energy. http://www.makingsustainability.com/index.php/871/mulino-bianco-lavora-solo-con-energia-pulita/ By eliminating almost all water, the new Chanteclair from Real Chimica offers 25 washes with only 625ml.  of liquid, much less than the 2,500ml required by a traditional washing liquid. Packaging has been reduced 50%. Read Original Article (Italian) http://www.makingsustainability.com/index.php/865/chanteclair-di-real-chimica-nuovo-detersivo-piu-concentrato-e-con-meno-packaging/ Apple carried out a LCA (life cycle assessment) of its new MacBook. "The company's study concluded that electrical power consumed during product use accounts for the largest amount of GHG emissions -- 53 percent (or 5.3 million metric tons), with mining and manufacture ranked second at 38 percent (3.8 million ... http://www.makingsustainability.com/index.php/854/apple-carries-out-overall-assesment-of-macbook-co2-production/