When you see an advert broadcasted during the Super Bowl try and think of 3millions dollars literally passing in front of your eyes in 30 seconds, as that’s the average price of a Super Bowl ad. You may think: “you could use that many for so many better things, mate!”
That’s what Pepsi thought when switching its 33million dollars budget from Super Bowl to “Refresh Everything”: an online cause marketing campaign. Users are invited to submit ideas that would improve their lives in different areas (from health, to education or environment). Pepsi will realise those most voted ones from users, providing monthly grants for a total amount of 22 million dollars.
Quite refreshing!!
Apple carried out a LCA (life cycle assessment) of its new MacBook. “The company’s study concluded that electrical power consumed during product use accounts for the largest amount of GHG emissions — 53 percent (or 5.3 million metric tons), with mining and manufacture ranked second at 38 percent (3.8 million metric tons).” Apple “still refuses to make specific GHG emission reduction commitments” (source: greenbiz.com)